Since its launch on the 6th of March, ‘If There’re Seasons…’ soundtrack has claimed a notable fifth position on Popular’s CDRama ranking. An inaugural effort by both Theatre Practice and Warner Music Singapore, Mr. James Kang (Marketing Director of Warner Music Singapore) takes time off his busy schedule to speak to us …
Q. Why did Warner decide to partner with The Theatre Practice to produce this soundtrack?
A:The advent to produce the soundtrack to the most anticipated Chinese musical of the year blends the commercial market experience of Warner Music with the artistic essence of Theatre Practice. The result is an extraordinary product that is unique on both fronts – to the recording Industry as well as the theatre scene. The casting of Warner Music Recording Artiste Shi Xin Hui in a key role in the musical is also a key factor in bringing us together.
Q. Is this your first time producing a soundtrack for a theatre production? How does it differ from the production of other albums?
A. Yes it is. The production of a soundtrack is not just about replicating the theatre experience audio-wise, but also to ‘flesh out’ the characters in the songs in accordance to their show personalities. Precision in timing and tempo in recording is also essential as a huge cast is involved, and every aspect of their contribution is crucial.
Q. Tell us more about the process of producing/marketing & distribution a soundtrack.
A: A soundtrack is inevitably linked to the source – in this case, a well-established play. This is something the audience wants to bring back home as part of the holistic theatre experience. Awareness and word of mouth are both extremely important in the marketing of this product. The challenge is in the marketing of this soundtrack outside of the core audience of theatergoers, though I believe that the recordings will resonate well with the local audiences. The music and the lyrics of xinyao have an impact on our collective memory, and have exerted considerable influence on the local musical culture of today. Of course, we do hope that the promotion of the soundtrack on-air would drive listeners to watch the play.
If not, when will it come back? 
Btw, who's the actor in Act 1 Scene 1
Really enjoy reading this blog for the last 2 weeks
October 23rd, 2009 at 9:55 pm
Experiences are documented throughout the process in all internships. ,
October 23rd, 2009 at 12:55 am
What a joke you are, not only do you have to lie to WS, you also have to lie to us in order to make your story more believable. ,